Rivalry bolsters marketing division with double internal promotion
Britt Doll and Duncan Heeney bumped up to to director roles within department as Toronto-based firm sets sights on 2024 growth
Rivalry has announced two internal promotions within its marketing department as the business aims to become more “sophisticated, efficient, and strategic”.
The first promotion sees former Canada marketing director Britt Doll shifted up to become global marketing director for the esports-first operator.
In her new role, Doll will be responsible for the firm’s overall marketing strategy and planning.
She will also oversee Rivalry’s go-to-market strategies globally as the operator plans to expand into new markets in 2024.
Doll’s promotion comes as she approaches two years with the operator. She joined Rivalry in April 2022 after a seven-month stint at e-commerce firm Clearco as acting chief of staff and VP of marketing.
She also spent a year with the food delivery business SkipTheDishes and more than five years with Uber across several roles.
Meanwhile, Duncan Heeney has been promoted from global senior marketing manager to global strategy director after four years with the operator.
In his new role, Heeney will focus on product marketing, regional budgeting, forming new partnerships across all of Rivalry’s currently active markets, and building brand awareness among the firm’s targeted millennial and Gen Z audiences.
He originally joined Rivalry in October 2019 as marketing manager before becoming senior marketing manager in December 2021.
Before his time at Rivalry, Heeney spent three-and-a-half years at the esports marketing firm Playfly Esports.
Grant Flannery, global head of marketing at Rivalry, said: “Rivalry has set the benchmark for content and entertainment with the quality of our creative marketing and its ability to drive tangible business results.
“In this next growth phase of the company, we’re making internal shifts within that department to be more sophisticated, efficient, and strategic with our marketing as we expand into new markets globally.”
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.