PointsBet adds NFL muscle with Chris Simms partnership

PointsBet has tapped NFL and college football analyst Chris Simms to create and develop new content to be used across its media channels. Simms will offer in-depth film breakdowns on teams and players, providing greater insight for those looking to bet on NFL games and player props. PointsBet will also incorporate a weekly betting segment in the Chris Simms Unbuttoned podcast.

Simms spent eight seasons in the NFL following a four-year career at the University of Texas, playing for teams including the Tampa Bay Buccaneers, Denver Broncos, and the Tennessee Titans. He joins fellow NFL alumnus Drew Brees as a brand ambassador for the firm. The partnership is geared towards augmenting PointsBet’s Live Your Bet Life national marketing campaign, which launched earlier this month. This NFL season, PointsBet launched integrations on the Football Night in America studio show and the Peacock Sunday Night Football Final post-game show. The content will also give live via PointsBet media partner NBC. NBC Sports shows include Bet the Edge: Blitzing the Board, which features guest appearances from PointsBet head oddsmaker Jay Croucher and senior editor Teddy Greenstein. “PointsBet’s philosophy is to work with the best talent in the industry, and Chris is the perfect addition to our team,” said PointsBet USA CEO Johnny Aitken. “With a presence across multiple platforms in the NBC Sports universe, he will help to develop up-to-date and entertaining betting segments that will reach beyond our key demographics. “As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer,” Aitken added.