FanDuel announces ‘Play with a Plan’ RG push
“Research-based approach” will see operator encourage users to engage with suite of tools via “introspective decision making”
FanDuel has rolled out its new ‘Play with a Plan’ campaign to encourage users to engage with responsible gambling (RG) tools via proactive self-evaluation.
The campaign has launched alongside a 30-second commercial encouraging users to ‘take a pause’ during gambling sessions to explore the options available to them.
The Flutter-owned operator said the campaign “promotes introspective decision making and proactive gaming management rather than restrictive messaging.”
The ‘Play with a Plan’ push comes after RG tool usage on FanDuel increased 41% last year, representing the highest participation rate in the firm’s history.
The campaign will guide FanDuel customers to tools such as loss limits and deposit alerts.
FanDuel’s My Spend feature will also be pushed, with the dashboard providing detailed insights on player behaviors and trends over various time periods.
FanDuel also launched its Real-Time Check-In in 2025 to allow customers to manage spend across its sportsbook, racing, and online casino verticals.
FanDuel said: “FanDuel is taking a more integrated approach than ever before to raise awareness of its RG features, leveraging a multi-channel strategy including television, programmatic, social, and audio, with high-impact placements to maximize effectiveness.”
These assets include The Comeback and Trusted Voices and support provided by responsible gambling expert Keith Whyte.
Cory Fox, FanDuel SVP of public policy and sustainability, said: “This refreshed platform was purposeful and reflects the research we’ve done to rethink how responsible gaming is communicated most effectively to consumers.
“These insights shaped everything from the development of our messaging to ongoing innovation across our tools. FanDuel remains focused on making responsible gaming more intuitive and inviting for customers.”